BookTok Is Just the Beginning: How Social Media Is Rewriting Publishing.

A few years ago, publishers relied on author tours and New York Times reviews. Now it's TikTok. It's Instagram. Welcome to the age of social-first publishing.

Colleen Hoover's It Ends With Us sold over 20 million copies—largely thanks to BookTok. Whether you love social media or hate it, visibility now starts online. 1. Know your audience. 2. Be part of the conversation. 3. Focus on connection, not perfection.

Social media didn't kill publishing. It made it louder, faster, and more democratic. A book by an indie African author can outsell a major release—just by going viral.